{"id":11420,"date":"2026-03-26T12:24:31","date_gmt":"2026-03-26T17:24:31","guid":{"rendered":"https:\/\/www.ex2.com\/tutoriels\/?p=11420"},"modified":"2026-03-26T12:24:32","modified_gmt":"2026-03-26T17:24:32","slug":"woocommerce-la-plateforme-e-commerce-dominante-en-france","status":"publish","type":"post","link":"https:\/\/www.ex2.com\/tutoriels\/woocommerce-la-plateforme-e-commerce-dominante-en-france\/","title":{"rendered":"WooCommerce : la plateforme e-commerce dominante en France"},"content":{"rendered":"\n<p>Ex2 vous propose des <a href=\"https:\/\/www.ex2.com\/hosting\/woocommerce\">solutions d&rsquo;h\u00e9bergement pour WooCommerce<\/a> parfaitement optimis\u00e9es pour contribuer aux succ\u00e8s de votre boutique en ligne. Il y a de bonne raison pour laquelle notre \u00e9quipe a choisi de d\u00e9velopper son expertise avec cette plateforme. Woocommerce est de loin la solution e-commerce la plus populaire en France en 2026, d&rsquo;apr\u00e8s une r\u00e9cente analyse.<\/p>\n\n\n\n<p>L&rsquo;\u00e9tude provient de Friends of Presta, une association f\u00e9d\u00e9rant agences, freelances et \u00e9diteurs sp\u00e9cialis\u00e9s dans PrestaShop en France et en Europe. L&rsquo;organisation a tent\u00e9 de savoir quel CMS dominent le paysage du e-commerce fran\u00e7ais aujourd&rsquo;hui.<\/p>\n\n\n\n<p>Pour ce faire, elle a analys\u00e9 de plus de 125 000 domaines actifs dans l\u2019Hexagone, rattach\u00e9s \u00e0 plus de 110 000 entreprises. Ce total repr\u00e9sente environ 82 % du march\u00e9 fran\u00e7ais du e-commerce. Voici donc les conclusions qui ressortent de cette importante analyse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un march\u00e9 domin\u00e9 par WooCommerce, Shopify et PrestaShop<\/h2>\n\n\n\n<p>WooCommerce est un plateforme open source bas\u00e9e sur WordPress et permettant de cr\u00e9er des boutiques en ligne. Elle \u00e9crase totalement un march\u00e9 fran\u00e7ais resserr\u00e9 autour de trois solutions. <\/p>\n\n\n\n<p>59 524 domaines, soit 47,4 % des sites e-commerce, ont ainsi adopt\u00e9 cet outil. Ce nombre s&rsquo;oppose \u00e0 27 895 pour Shopify (22,2 %) et 24 211 pour PrestaShop (19,3 %). WooCommerce s&rsquo;impose donc comme dominant sur le march\u00e9 fran\u00e7ais.<\/p>\n\n\n\n<p>Le trio de t\u00eate capte ainsi 89 % du march\u00e9 fran\u00e7ais du commerce \u00e9lectronique. Les meneurs distancent donc nettement des alternatives comme Magento (1,2 %) ou WiziShop (1 %). Plus de 9 000 domaines misent par ailleurs sur des solutions Custom plut\u00f4t qu&rsquo;un CMS, d&rsquo;apr\u00e8s l\u2019\u00e9tude.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Le classement complet des dix CMS les plus utilis\u00e9s par les entreprises e-commerce en France :<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WooCommerce : 47,4 %<\/li>\n\n\n\n<li>Shopify : 22,2 %<\/li>\n\n\n\n<li>PrestaShop : 19,3 %<\/li>\n\n\n\n<li>Custom : 7,9 %<\/li>\n\n\n\n<li>Magento : 1,2 %<\/li>\n\n\n\n<li>WiziShop : 1 %<\/li>\n\n\n\n<li>Ecwid : 0,4 %<\/li>\n\n\n\n<li>Oxatis : 0,3 %<\/li>\n\n\n\n<li>Sylius : 0,2 %<\/li>\n\n\n\n<li>Salesforce : 0,1 %<\/li>\n<\/ul>\n\n\n\n<p>On observe donc que 68,1 % du e-commerce fran\u00e7ais repose sur des solutions open source. Cette tendance est particuli\u00e8rement marqu\u00e9e sur les sites attirant un trafic important. L\u2019association constate:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab <em>Sur le segment haut trafic (plus de 40 000 visites\/mois), les CMS open source atteignent 56,3 % de part de march\u00e9. Cela confirme que les marchands \u00e0 fort volume privil\u00e9gient la flexibilit\u00e9 et la souverainet\u00e9 technologique.<\/em> \u00bb<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">WooCommerce domine la majorit\u00e9 du e-commerce en France, mais pas tout<\/h2>\n\n\n\n<p>Lanc\u00e9 en 2011, WooCommerce s\u2019impose aussi bien chez les pionniers que chez les nouveaux acteurs. La plateforme est utilis\u00e9e en B2B comme en B2C. <\/p>\n\n\n\n<p>Comme le r\u00e9v\u00e8le l\u2019\u00e9tude, la plateforme reste la plus r\u00e9pandue chez les entreprises \u00e9tablies avant 2000. C&rsquo;est \u00e9galement le cas chez les boutiques en ligne cr\u00e9\u00e9es entre 2020 et 2025.<\/p>\n\n\n\n<p>WooCommerce domine dans toutes les r\u00e9gions fran\u00e7aises, de l\u2019\u00cele-de-France au Centre-Val de Loire. Elle s&rsquo;impose aussi pour toutes les tailles des structures, des TPE comptant moins de 10 salari\u00e9s aux entreprises de 250 personnes et plus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prestashop se d\u00e9marque aupr\u00e8s des sites \u00e0 trafic plus \u00e9lev\u00e9<\/h3>\n\n\n\n<p> La solution adoss\u00e9e \u00e0 WordPress s\u2019impose \u00e9galement dans la plupart des secteurs cl\u00e9s du e-commerce, \u00e0 une exception pr\u00e8s. La mode est domin\u00e9 par Shopify avec 8 156 domaines contre 4 541 pour WooCommerce. <\/p>\n\n\n\n<p>La plateforme est \u00e9galement concurrenc\u00e9e dans certains secteurs par PrestaShop. C&rsquo;est notamment le cas de l\u2019automobile et des biens de consommation.<\/p>\n\n\n\n<p>L\u2019h\u00e9g\u00e9monie de WooCommerce est toutefois contest\u00e9e dans le segment des boutiques \u00e0 fort trafic (des sites d\u00e9passant 40 000 visiteurs par mois). <em>Friends of Presta<\/em> recense ainsi 741 sites dans cette cat\u00e9gorie sous PrestaShop et 704 sous Shopify. Ces totaux s&rsquo;opposent \u00e0 seulement 292 pour WooCommerce. L\u2019association constate donc:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab <em>Plus le segment de trafic est \u00e9lev\u00e9, plus la part de PrestaShop et Magento augmente tandis que celle de WooCommerce diminue<\/em>. \u00bb<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Pour conclure sur la domination de WooCommerce au sein du e-commerce en France<\/h2>\n\n\n\n<p>WooCommerce est la plateforme e-commerce la plus populaire au monde. Il n&rsquo;est donc pas \u00e9tonnant que domine aussi le march\u00e9 fran\u00e7ais du commerce \u00e9lectronique.<\/p>\n\n\n\n<p>Pr\u00e8s de la moiti\u00e9 des boutiques en ligne de l&rsquo;Hexagone reposent ainsi sur la plateforme e-commerce de WordPress, en 2026. Et ce, d&rsquo;apr\u00e8s une association faisant activement la promotion d&rsquo;une plateforme rivale. L&rsquo;importance de Woocommerce pour le e-commerce en France est donc incontournable en 2026.<\/p>\n\n\n\n<p>Nous esp\u00e9rons que cet article vous a plu et vous a \u00e9clair\u00e9 sur le march\u00e9 des plateformes e-commerce en France et la position dominante de WooCommerce. Si c\u2019est le cas, nous vous invitons \u00e0 consulter nos autres\u00a0<a href=\"https:\/\/www.ex2.com\/tutoriels\/\">articles et tutoriels<\/a>.<\/p>\n\n\n\n<p>Notre&nbsp;<a href=\"https:\/\/help.ex2.com\/fr\/\">base de connaissance<\/a>&nbsp;contient aussi sans doute des r\u00e9ponses \u00e0 toutes vos questions en liens avec vos projets web<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ex2 vous propose des solutions d&rsquo;h\u00e9bergement pour WooCommerce parfaitement optimis\u00e9es pour contribuer aux succ\u00e8s de votre boutique en ligne. Il y a de bonne raison pour laquelle notre \u00e9quipe a choisi de d\u00e9velopper son expertise avec cette plateforme. Woocommerce est de loin la solution e-commerce la plus populaire en France en 2026, d&rsquo;apr\u00e8s une r\u00e9cente [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[80,26],"class_list":["post-11420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-e-commerce","tag-woocommerce","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WooCommerce : la plateforme e-commerce dominante en France - Ex2 - H\u00e9bergeur Web vert sp\u00e9cialis\u00e9 WordPress<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les r\u00e9sultats d&#039;un \u00e9tude sur le march\u00e9 du e-commerce en France en 2026, largement domin\u00e9 par WooCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ex2.com\/tutoriels\/woocommerce-la-plateforme-e-commerce-dominante-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WooCommerce : la plateforme e-commerce dominante en France - 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